Here forever.

Challenge: Get users to identify with X as a brand over its previous brand of Twitter and associate X with the platform over the person who owns it.

Concept: X is the platform that has been there. No matter how you feel about it, it's where everyone is, and oftentimes, it’s the lens through which we view major events. This campaign takes that lens literally. Introducing X here forever.

AD/CW: JD DiMatteo

Video

Hulu Pause Screen

OOH

Interactive OOH: Portals

Mirror OOH